Half love letter, half true story, a brand new documentary tracing the rise, cultural impression and collapse of iconic American bicycle model Schwinn is about to hit the pageant circuit in early 2026, with narration by former Tour de France champion Lance Armstrong.
The movie, titled “No Fingers: The Wild Journey of the Schwinn Bicycle Firm,” is the debut function from Los Angeles–primarily based Unfeatured Movies and comes from the staff behind “The LEGO Brickumentary” (narrated by Jason Bateman) and “Loopers: The Caddie’s Lengthy Stroll” (narrated by Invoice Murray).
The documentary retraces the bike firm’s origins as Arnold, Schwinn & Co., based in Chicago in 1895. Over the following century, Schwinn grew to become a powerhouse in American manufacturing and a staple of childhood, producing fashions such because the Paramount racing bike and the Sting-Ray, which helped outline youth tradition within the Nineteen Sixties. Schwinn additionally grew to become an early drive in BMX and later within the rising mountain biking motion.
No Fingers additionally explores how the family-owned enterprise misplaced management of the corporate after a long time of prominence, culminating in Schwinn’s 1992 chapter. For the primary time on movie, Richard Schwinn, the great-grandson of co-founder Ignaz Schwinn, seems on digital camera to debate the household’s function within the firm’s ascent and eventual downfall.
“Half love letter to a model we grew up with, half riveting true story of an iconic American model crammed with thriller, No Fingers is a ardour venture for this staff,” mentioned producer David Brookwell. “There aren’t many names that elicit this a lot ardour and nostalgia.”
“At its peak, Schwinn stood alongside Coca-Cola and McDonald’s — not simply as a model, however as a fixture of American life that gave generations their first sense of freedom,” mentioned director Daniel Clarke.
(Picture credit score: Getty Pictures)
A kind of folks is Armstrong, the movie’s narrator and the previous biking star who was stripped of his seven Tour de France titles on account of using performance-enhancing medicine.
“My first bike was a Schwinn Magazine Scrambler, which was the start of all the pieces for me,” he mentioned. “I’ve at all times been curious with Schwinn and its historical past, and this documentary captures the essence of the enduring model in a very compelling manner.”
The brand new studio says its objective is to focus on culturally resonant tales utilizing a mixture of conventional documentary storytelling and AI-driven know-how. The manufacturing staff is utilizing AI-enhanced restoration to carry greater than a century of archival pictures and supplies to life.
The documentary is produced by Brookwell of Brookwell McNamara Leisure, written and edited by Emmy winner Carl Cramer, and govt produced by KSQD Media founders Khristian A. and George Okay. Howell. It’s introduced by Tiburon Productions and Gem Photos, in affiliation with Brookwell McNamara Leisure and KSQD Media, and produced by Human Design.
“No Fingers: The Wild Journey of the Schwinn Bicycle Firm” will premiere in early 2026.
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