On the finish of 2025, Rapha and the WorldTour groups EF Training–EasyPost and EF Training–Oatly introduced they have been ending their seven-year relationship.
Sponsorships come and go, however in fashionable biking, few apparel-team partnerships have been as iconic, or as immediately recognisable, as Rapha and the EF programme. Not simply the trademark pink kits, however the Grand Tour changeout kits through the years: the boundary-pushing, culture-crossing collaboration with skate model Palace in 2019, the colour-blocked “extra” kits and even the 2025 Giro switch-out that stood out due to its audacious whiteness. Every iteration distinct and extremely collectable, with many drops promoting out quickly after launching.
At the moment, Assos of Switzerland introduced it’ll take over from Rapha because the official technical attire companion of EF Professional Biking in a multi-year settlement spanning the boys’s, ladies’s and improvement groups.
“This partnership with EF Professional Biking represents an alignment of values,” mentioned Assos CEO Edwin Navez. “EF Professional Biking is understood for pushing boundaries—each in efficiency and in tradition—and that mirrors Assos’ personal pursuit of innovation. Collectively, we’ll problem conference, take a look at limits, and create attire that delivers actual benefits in probably the most demanding race environments.”
For EF Professional Biking founder and CEO Jonathan Vaughters, the transfer is greater than a change of emblem on the jersey; it’s a full-circle second.
“Assos has an extended historical past of setting the usual for innovation in biking. They’ve been pushing boundaries since earlier than lots of our riders have been born,” he mentioned. “My first pair of bibs have been Assos, and so they have been a revelation. A long time later, they’re nonetheless main the best way, producing probably the most technically superior clothes within the peloton, and our riders can really feel that each time they swimsuit up. This partnership is rooted in creating the quickest and best-looking equipment in biking. We’re excited to maintain pushing boundaries collectively.”
Assos says the 2026 equipment displays a “forward-looking mindset” with a “daring color palette” that evolves EF Professional Biking’s unmistakable visible identification whereas introducing “a brand new, virtually other-worldly power to the peloton.”
Whether or not the brand new equipment lives as much as that promise….and I’ll go away that to you. The primary glimpses are under. Come Could, although, I’m particularly curious to see what Assos comes up with for the Giro changeout equipment. I one way or the other doubt one other Palace collaboration is within the works. Rapha positive set the bar excessive; now let’s see if Assos can meet it.
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