One yr after saying the Cisco 360 Associate Program, it’s unbelievable to see how far we’ve come.
What started as a daring imaginative and prescient to redefine how Cisco companions interact, develop, and win collectively has grow to be a actuality — formed by your belief, your suggestions, and your dedication to serving to clients succeed.
That collective vitality was on full show at Cisco Associate Summit 2025, which exceeded each expectation. The vitality was electrical, the conversations have been significant, and the sense of shared goal was simple.
Earlier than we glance forward, I need to pause and say thanks.
Our ecosystem — resellers, distributors, service suppliers, advisors, builders, and consultants — represents the complete energy of Cisco partnership. Each one among you performs an element in delivering buyer outcomes and creating worth that lasts.
Redefining What Partnership Means
Once we got down to construct this program, we didn’t simply need to modernize incentives or rename tiers. We wished to redefine what engagement means.
It’s not about transactions — it’s about constructing companies, evolving practices, and delivering significant outcomes.
And what makes this journey really distinctive is that we’ve finished it collectively.
From Associate Government Exchanges to advisory boards, surveys, and greater than 1,000 associate 1-to-1 conferences — your enter has guided each determination. Each dialogue, each piece of suggestions helped make this program stronger, easier, and extra aligned to the way you do enterprise in a fast-moving, AI-driven market.
Our Subsequent Chapter: Profitability, Predictability, and Progress
Ultimately yr’s summit, we made three guarantees: time, safety, and partnership — and we’ve delivered on each.
Time: 15 months. 12 months in with 3 extra to go.
Safety: We promised to guard your investments, and we did.
Partnership: The co-design has been unprecedented!
This yr, we’re constructing on that basis with three new commitments:
Profitability you may plan for. Predictability you may belief. Progress you may rely on.
Profitability stays our shared precedence — and it’s stronger than ever.
With VIP 46, we’ve delivered the richest product rebate cycle in this system’s historical past throughout Campus Refresh, AI, Safety, and Collaboration. And this momentum doesn’t cease right here. The identical profitability logic continues within the Cisco Associate Incentive, launching January 2026, the place 87% of VIP 46 SKUs will earn the identical or extra beneath the brand new mannequin.
This subsequent chapter brings VIP, CSPP, and Lifecycle collectively into one easy, predictable framework that rewards development throughout the complete buyer lifecycle — Land, Undertake, Broaden, and Renew — making certain companions can plan confidently and revenue much more because the AI period accelerates. You’ll be able to discover your potential utilizing the Cisco Associate Incentive Estimator.
We’re additionally unlocking new profitability via Premium Companies in collaboration with Cisco CX — giving companions new methods to ship proactive, predictive, and personalised AI-driven assist that strengthens buyer relationships and expands recurring income.
If profitability is what you earn, predictability is how you intend.
Your Associate Worth Indexes are actually reside and monitoring, and every part you’ve achieved since August counts via July 2027 — supplying you with full visibility into how your actions immediately form your rewards tomorrow. You’ll be able to monitor progress and insights within the enhanced Associate Expertise Platform (PXP).
Predictability additionally means having an entire view throughout Cisco’s increasing portfolio. That’s why we’re integrating Splunk into the Cisco 360 Associate Program, making a unified expertise that connects observability, safety, and AI-powered infrastructure beneath one mannequin.
After which there’s development — the pure consequence of confidence and functionality.
The Cisco 360 Associate Program rewards companions who put money into enablement and innovation. It additionally helps you differentiate out there with new designations, highlighting your experience and buyer affect.
We’re backing that differentiation with important advertising investments — new branding toolkits, marketing campaign belongings, and demand-generation applications designed that can assist you stand out, attain new clients, and develop sooner.
Constructed on Belief. Prepared for the AI Period.
AI is reworking every part, and agility is what units nice ecosystems aside. That’s why I’m so happy with our new subsequent era of Specializations — Safe Networking and Safe AI Infrastructure — which acknowledge companions who’re main with innovation and delivering measurable outcomes within the AI period.
We additionally launched new bonus alternatives, coming later within the yr, inside the Cisco Associate Incentive — rewarding each Subsequent Gen Specializations and Cross-Promote growth — as a result of your development is our development.
To discover all Associate Summit bulletins, click on right here.
What Comes Subsequent
The Cisco 360 Associate Program has at all times been about one factor — creating an entire, agile ecosystem the place all companions, from resellers to MSPs — distributors to builders, play an important position in driving innovation and delivering outcomes that matter.
And as we rely right down to launch, there’s much more to sit up for.
We’re increasing this system with new Associate Worth Indexes that acknowledge each aspect of Cisco’s associate group. Quickly, we’ll introduce a Mass-Scale Infrastructure Worth Index, giving companions the size and architectural alignment to guide in AI-ready outcomes.
We’re additionally including Worth Indexes for Distributors, Advisors, and Builders — highlighting the distinctive contributions of each associate sort and reinforcing that each position on this ecosystem counts.
Listed below are three easy methods to maintain your momentum going:
- Use the Cisco Associate Incentive Estimator to discover your earnings potential and join along with your Associate Account Government to discover methods to extend your profitability.
- Log into PXP to trace your progress, enhance your Worth Index, and entry advertising and enablement instruments.
- Benefit from new advertising and branding assets to showcase your experience and develop sooner.
The Cisco 360 Associate Program carries your signature. It displays your suggestions, your collaboration, and our shared perception that after we transfer collectively as one agile associate ecosystem — energy meets goal.
Thanks for serving to us construct one thing extraordinary.
With simply three months to go earlier than the Cisco 360 Associate Program formally launches, the momentum is simple. Each perception, each collaboration, each shared win has introduced us to this second — and one of the best remains to be forward.
We’d love to listen to what you assume. Ask a Query, Remark Under, and Keep Linked with #CiscoPartners on social!
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