Öhlins USA has transitioned to a distributor-only mannequin for its mountain bike division, partnering completely with Bicycle Applied sciences Inc. (BTI) and High quality Bicycle Merchandise (QBP).
In case you’re a store wrench or seller, which means no extra direct orders from Öhlins. As a substitute, BTI and QBP will deal with all U.S. seller distribution, streamlining entry to Öhlins forks, shocks, service kits, and small components.
“By working with BTI and QBP, we’re making certain that Öhlins merchandise are simpler than ever for sellers to entry,” mentioned Jake Thompson, MTB Supervisor at Öhlins USA. “Our crew stays targeted on innovation and rider help whereas our companions deal with logistics with velocity and effectivity.”
Why It Issues
Offloading distribution to 2 of the largest names within the U.S. offers Öhlins extra bandwidth to refine the merchandise that riders obsess over: the buttery-smooth TTX Air, the ultra-precise RXF36, and the complete vary of coil and air suspension methods which have made their method onto every part from World Cup DH bikes to weekend path rigs.
What’s Altering
- Sellers will now place all Öhlins MTB orders by means of BTI or QBP.
- BTI and QBP will inventory the entire Öhlins catalog, together with forks, shocks, service kits, and instruments.
- Guarantee and repair will proceed by means of Öhlins’ current service-center community.
- BTI will add factory-level fork and shock repairs, whereas QBP expands its in-house suspension service.
- Finish clients can now order by means of most native bike outlets, chopping lead instances and lowering prices.
For riders, this implies much less ready and extra driving —a win for anybody who has ever been caught mid-season ready on a shock rebuild or alternative damper.
The Greater Image
The announcement comes at a time when Öhlins has been steadily increasing its mountain bike choices, mixing its motorsport pedigree with trail-ready refinement. It additionally comes shortly after it was introduced that Brembo bought Ohlins Racing, and refreshed their MTB growth targets. Whereas the discharge mentions nothing about Brembo MTB brakes being included, it appears doubtless that if the Brembo prototype brakes that they’ve been engaged on with the Specialised Gravity crew ever materialize, they too may very well be supplied by means of this partnership.
This transfer permits them to concentrate on product growth and testing, slightly than managing warehouse operations.
Considerably, nothing adjustments inside Öhlins USA’s Hendersonville, NC headquarters; the identical employees, service crew, and suspension wizards are nonetheless spinning knobs and pushing efficiency ahead.
“With new possession, new merchandise, and new distribution channels, the long run for Öhlins mountain bike is stronger than ever,” Thompson added.