Within the first of our Espresso Chats collection with the manufacturers that we inventory, we meet up with Brad Shenton from QUOC to provide us an perception into the biking shoe model. Seize a espresso and discover out all about one of many coolest new shoe producers in the marketplace.
Are you able to give us a short overview of the model? The place is the model primarily based?
Based in 2009, QUOC is an unbiased, British model with a 12-year historical past designing high-performance, comfort-driven footwear. Difficult typical parameters of biking footwear, we spent a decade hand-crafting our final; refining each final millimetre to reach at a near-personalised match for every rider. QUOC exists to get extra folks on bikes via higher footwear and higher experience experiences. However earlier than ‘QUOC’, the model, got here Quoc, the person: a bicycle owner and style college graduate who in 2009, merely got down to design a pair of footwear that he himself wished to put on.
The model was born out of the London, however is now recognised globally with an workplace in Taipei and London.
What’s the Quoc match like?
All QUOC footwear are labored from a hand-sculpted final that mixes years of incremental enchancment and adjustment. The final that we’ve got labored so arduous to refine has a medium-fit toe field making it extremely tailored to the common rider.
How do you determine which shoe is finest for you?
We wish to assume that we’ve got a biking shoe that may swimsuit all types of using. Begin by understanding and recognising what kind of using you take pleasure in essentially the most, will experience essentially the most, and work from there. If you end up using on the street predominately, and wish to put quite a lot of energy down, we’d suggest our higher-end street shoe the M3 Air. For those who choose to discover, longer days within the saddle, adventuring off the overwhelmed observe, the GTII is likely to be the correct choice for you.
How do QUOC biking footwear differ to others which can be out there? Why select QUOC?
We all know that biking can unlock a bunch of psychological and bodily advantages which can be distinctive to each rider. What’s common is that biking facilitates a return to simplicity wherein we are able to discover contentment. That’s why we make footwear that fully take away obstructions, pushed by a want to simplify the experience and unfold the enjoyment of biking to as many individuals as doable.
We provide at this time’s rider a selection outdoors of mainstream parameters. We communicate to those that search consolation, model, and values of their attire preferences, along with pack-leading efficiency. A giant a part of biking is constructing human connections, so we provide a extremely private service to our neighborhood, and work with athletes and riders who promote wider social causes that we help and imagine in.
We imagine in celebrating everybody, not simply these profitable medals. We glance as much as those that experience in their very own model, whose dedication to biking transcends their gear and rating, and who manifest the adventurous spirit and real camaraderie that has come to outline our sport. We’re proud to be a part of an unbelievable neighborhood who encourage us to make footwear for each kind of bicycle owner.
Do you sponsor any huge identify riders?
Our largest partnership this 12 months, Geraint Thomas.
Geraint Thomas additionally shared his enthusiasm of the partnership, stating, “It’s a fantastic feeling to have the ability to lastly announce the brand new partnership we’ve established with QUOC – a British model with a serious give attention to aesthetics and design, in addition to efficiency. As quickly as I noticed the vary I knew they had been the model for me – and to have a British associate makes it all of the extra particular as I experience these closing two seasons as a professional. For me, what stood the model aside was Quoc’s story from dressmaker to shoe maker, the crew’s love of motorbike using from prime to backside all through the organisation, and their mission to get extra folks on bikes – one thing that massively overlaps with our mission on the Geraint Thomas Biking Belief. I stay up for discussing how we are able to additional collaborate in that space, in addition to on the street.” The partnership is about to kick off with Geraint Thomas carrying QUOC footwear in his upcoming races, showcasing the model’s highest performing street footwear on a world stage. Moreover, QUOC and Thomas will collaborate on a collection of particular version merchandise and charity initiatives designed to interact and encourage the biking neighborhood.
Any hints at what’s coming sooner or later?
Our vary is at all times growing, colourways, enhancing our vary, potential collabs – 2025 is shaping as much as be an thrilling 12 months as we maintain the momentum going.
Brad, nice to speak with you and thanks on your time.
Store the vary of QUOC biking footwear accessible at Merlin Cycles right here
Bike of the Week – The Felt Broam 30 GRX – Learn our Journey Assessment right here
