Capturing the Cowl for Properly Plated Each Day – WellPlated.com


I by no means knew how a lot was concerned in making a cookbook till I wrote one myself.

Cookbook author Erin Clarke holding Well Plated Every Day

The small print? Countless! The selections? Fixed and agonizing! The duvet of Properly Plated Each Day. is the right instance of how a lot all of the little particulars matter.

We’ve a beautiful assortment of images (one for every recipe!) contained in the cookbook, however as we seemed them over, we realized there wasn’t a single one which correctly captured the spirit of the ebook for the duvet.

This ebook wanted a canopy shoot!

Capturing a canopy meant that as a substitute of highlighting a single dish on the duvet of the ebook, we had the chance to incorporate a wide range of dishes to set a cohesive scene. I actually wished you to really feel such as you had been being welcomed to take a seat down on the desk and luxuriate in a meal.

I labored with the unimaginable Ashely McLaughlin—additionally a meals blogger, at Edible Perspective—to shoot the duvet. 

Sketch for cover for Well Plated Every Day

The Beginnings of a Cowl

Ashley and I texted continuously for just a few days, brainstorming recipes to shoot for the duvet and potential layouts.

We additionally wanted to determine logistics—I used to be in Utah, my design staff was in New York Metropolis, and Ashley was in Denver, however it was essential to me that we discover a technique to work collectively carefully to carry the imaginative and prescient to life.

To begin, Ashley sketched ideas for the duvet, which she despatched to me through textual content. We hopped on a name with the design staff, set a shoot date, and Ashley ordered baking dishes to present us choices.

The Photograph Shoot

The large day arrived! My editor, the ebook designer, and I all caught near our telephones. Ashely up to date us at each section of the method for sign-off.

First, she staged the photograph:

  • We used buns as stand-ins for the hen thighs so we may select the colour of the pan.
  • Whereas I liked the wealthy forest inexperienced of the primary baking dish, that was type of an issue—it was drawing an excessive amount of consideration to itself. White it’s!

Then, we went to work deciding on all of the small particulars, from the positioning of the plates to the colours of the utensils and napkins.

All of those parts appear inconsequential, however they really make a HUGE distinction within the total feel and look of the duvet.

Right here’s a photograph gallery that will help you see what I imply—and the way every step of the method appears to be like somewhat extra full.

In case you examine the fifth photograph above with the sixth, you’ll be able to see we added cookies on the prime. The extra we checked out it, the extra we realized it was a liiiittle an excessive amount of, so we pared it again.

The ultimate consequence?

Winning cover photograph for Well Plated Every DayWinning cover photograph for Well Plated Every Day

Even Extra Particulars!

With the photograph shoot over, it was time to sort out the remainder of the duvet. What would the title appear like?

The typeface was the simple half; we wished it to coordinate with my first cookbook, so this wasn’t the time to bust out the Comedian Sans. However the coloration proved to be trickier.

At first, we had been fairly settled on black for the “nicely plated” portion, however the extra I checked out it, the extra it appeared a bit harsh—I wished to strive one thing else too. I narrowed my choices down to those:

Finally, I made a decision on the third possibility. It felt essentially the most true to the Properly Plated model and gave an uplifting vibe.

From right here, we had to verify the 2 books seemed nice collectively, each their entrance covers and their spines.

You’ll love having BOTH in your Properly Plated assortment!

Two Well Plated cookbooksTwo Well Plated cookbooks
Spine choices for Well Plated Every DaySpine choices for Well Plated Every Day

The Outcome

I’m ECSTATIC with how the duvet turned out! It captures every little thing that makes me so enthusiastic about this new cookbook—which is now lower than per week away from launching!

Order Your Copy to See it in Particular person!

There may be nonetheless time to preorder the cookbook and get FREE STUFF:

  • An invitation to a LIVE cooking class the place we’ll cook dinner one of many recipes from Properly Plated Each Day collectively.
  • A preorder bundle with 3 sneak peek recipes (you get them earlier than everybody else!) and a pair of EXCLUSIVE recipes that aren’t within the ebook or on WellPlated.com.

Your preorders imply the world to me they usually’re a giant a part of driving the success of this ebook. I so recognize your assist!

Extra Methods to Get Your Properly Plated Each Day Repair

Find out about my ebook tour and see if I’ve an occasion close to you—in particular person or on TV! And discover out extra about why I’m so flipping enthusiastic about Properly Plated Each Day.

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